All Paws Shelter
Logo
Text
Since rounded typography is associated with femininity, I used it to make the logo appear welcoming. I use sans serif typography for all the text to create a clean, modern look.
Color
Since pink is associated with femininity, it conveys a sense of care in the logo. I also made the light version have a black outline to make it stand out better.
Shape
I made the palm of the paw print a heart to convey the caring theme.
Flyer
Layout
I have spaced all the bodies of text equally to create a consistent and visually appealing look.
Color
Since pink is associated with femininity, I use it to convey a sense of care in the poster. I made the background dark blue to reflect the hurricane theme. This color combination sends the visual message that All Paws Shelter will be a help during the troubling times caused by the hurricane.
Text
I use bold typography and all caps to emphasize the call to action text, “DONATE TO SUPPORT ANIMAL SHELTERS,” over all the other text. The boldness and size of the texts roughly correlate to their importance. I use sans serif typography for all the text to create a clean, modern look.
Pictures
I used a picture of a sad dog to give the audience empathy for the animals affected by the hurricane, making them more likely to donate.
Postcard
Layout
I have spaced all the bodies of text equally to create a consistent and visually appealing look.
Text
I use bold typography and all caps to emphasize the call-to-action text, “DONATE TO SUPPORT ANIMAL SHELTERS,” over all the other text. The boldness and size of the texts roughly correlate to their importance. I use sans serif typography for all the text to create a clean, modern look.
Color
Since pink is associated with femininity, I use it to convey a sense of care in the poster. I made the background dark blue to reflect the hurricane theme. This color combination sends the visual message that All Paws Shelter will be a help during the troubling times caused by the hurricane.
Pictures
I used a picture of sad dogs to give the audience empathy for the animals affected by the hurricane, making them more likely to donate.
Fresh Fare Farms
Poster
Layout
I have one half of the poster contain only text and the other half contain only images to create an organized and easy-to-read layout.
Text
I made the brand slogan, “Local. Sustainable. FRESH." big and bold to emphasize it over all the other text. This also heightens the sense of brand identity in the poster. The boldness and size of the texts across the whole poster roughly correlate to their importance. I use sans serif typography for all the text to create a clean, modern look.
Color
The project made us choose 6 out of 8 different colors. I used these colors in strategic ways. For example, I made the more important words dark purple to emphasize them over the lighter body paragraph text. I also emphasized the word “FRESH” by making it the only word that is orange. This heightens the sense of brand identity in the poster since the company is named Fresh Fare Farms.
Pictures
I used pictures of healthy food to portray the kind of service that Fresh Fare Farms provides. I also included a happy family picture to relate to the target audience of families.
Three-Panel Advertisement
Layout
I put most of the text in one single shape to create a sense of unity among the three panels. This fits the design's purpose since each panel would be separate, but could be accessed by swiping left or right on a phone screen (see mockup).
Text
I emphasize the most important words on each slide by making them bigger and bolder than the rest. I use sans serif typography for all the text to create a clean, modern look.
Color
The project made us choose 6 out of 8 different colors. I used these colors in strategic ways. For example, I made the more important words dark purple to emphasize them over the lighter body paragraph text. I also emphasized the word “FRESH” by making it the only word that is orange. This heightens the sense of brand identity in the poster since the company is named Fresh Fare Farms.
Shape
The two shapes used both have rounded edges since sharp edges are generally not visually appealing.
Pictures
I used a picture of healthy food to portray the kind of service that Fresh Fare Farms provides. I include a picture of a homeless man receiving food to portray how Fresh Fare Farms fights food insecurity. I also included a happy family picture to relate to the target audience of families.
Face Yourself
Layout
All images in the catalog are made large, making them easy to observe. There is also an adequate amount of white space between different elements to prevent the catalog from looking crowded.
Text
I make the headliner text bigger, bolder, and yellowish-green to make it stand out from the body paragraph texts.
Color
The two colors used, dark brown and yellowish green come from the “Repose” image. This creates a sense of unity between the colors and the catalog's images, leading to a more consistent look. In addition, the relative blandness of the colors creates a sophisticated look fitting for an art catalog.
Shape
I use a rectangle on the cover to make it stand out a little more from the other pages without sacrificing the minimalistic style. I also use lines to make the associations between images and the text describing them more clear.
Emotions Project
Happiness Design
Layout
The text is centered on the circle, giving the design a balanced, visually appealing look.
Text
The text is rounded and bouncy, which reflects a light-hearted, and playful tone fitting of happiness. The text also vaguely resembles clouds, complementing the yellow circle that resembles the sun, building a theme of the sky.
Color
Both pink and yellow are associated with happiness and similar themes, so it made sense to use them.
Shape
I used a circle since it resembles the sun, which is commonly associated with happiness.
Peace Design
Layout
The text is centered, giving the design a balanced, visually appealing look.
Text
The text is in a “hippie-style” typography since the hippies were known for being advocates of peace. The slight wave filter on the text reflects how peaceful people remain calm in various situations (they "go with the flow" if you will). The text is also relatively small, reflecting how peace is a subtle feeling rather than expressive.
Color
Cool colors give off a more calming feeling hence why I used blue and green.
Anger Design
Layout
The text is centered, giving the design a balanced, visually appealing look.
Text
Sharp edges are associated with masculinity, which is related to anger hence I used a pointy typography. I also made the top of the text slightly bigger than the bottom to visually reflect the explosiveness of the emotion in question.
Color
I used red since it is strongly associated with anger. Since anger is a “dark” and “scary” emotion, I also used dark gray and black in the background. These colors also make the text pop out more, emphasizing the expressiveness of anger.
Shape
I include a triangle behind the text to provide further sharp edges to the design, further emphasizing the dangerous nature of anger. The triangle is big enough to be noticeable but small enough to not be overpowering over other aspects.
Miscellaneous
Ice Cream Advertisement
Layout
Most of the text is on the left side, and the girl is on the right, resulting in a balanced and visually appealing design.
Text
I repeated the “free” text and made it big to give it the most emphasis out of any text in the ad. I did this because everyone likes free stuff, meaning they are more likely to order the ice cream.
Color
I used a limited amount of colors to make the design look simple, which usually equates to it being visually appealing.
Chester Bennington
Layout
The text follows the telephone pole lines, covering most of the blank space in the picture and creating a sense of balance in the design.
Text
I used a round and cursive typography to reflect the melancholic and sentimental tone of the quote.
Color
The most important texts are in two different colors, blue and red, to reflect the dynamic between the two people in the quote. All of the red words are related to Chester, whereas the blue words are related to the person Chester is talking to.
Pictures
I chose a picture of a barren road for the background to reflect a line from the quote and the name of the song it comes from, “Roads Untraveled.” Further, the picture being of a cloudy wasteland also fits the melancholic tone of the quote.
RacerX Logo
Layout
The letters are close together, creating a subtle sense of tension in the logo that relates to the theme of speed inherent to the brand.
Text
The italicized text, the horizontal line going through the first “R”, and most of the letters having sharp points at their top left corners all come together to create a sense of movement that reflects the name of the company. Also, the boldness and sharp corners of the letters reflect the "edginess" of the "Racer" theme.
Color
The use of slightly dulled red and blue results in the logo looking fun while also looking somewhat “edgy”, fitting for a videogame company with "Racer" in the title.
Car Wash Poster
Layout
I have even spacing between most elements to create a consistent, organized, and visually appealing design.
Text
The words “Car Wash” are large and in a unique typography as it is the subject matter of the design. Also, this text reflects the theme of water inherent to a car wash through being rounded similar to how water flows.
Color
The use of light blue as the primary color reflects the theme of water inherent to a car wash.
Pictures
I chose a picture zoomed in on someone cleaning a car to make it clear that a car wash was being advertised, especially from far away.